"Living is an inherently emotional business."
— David Brooks
— David Brooks
Suspend your attachment to reason and logic for just this post. Take a moment to consider- the difference between good and great isn't always neatly quantifiable.
Issue 29 of photographer Gene Sasse's Newsletter is about the awe factor of commercial photography. PLEASE take a moment to enjoy. As his newsletter copywriter, my job is to help him find the words to reinforce the message of his photographs.
For all the technical advancements in publishing images, the math and science is still secondary to artistic wizardry.
Falling in love with an image is like falling in love with a human being. It isn't just about competence or measurable data. There is an emotional factor.
I'm okay with a camera. I can do composition and play with Photo Shop style programs. But I am no more a major league photographer than I am a professional baseball player.
I'm pretty good with composition. I can manipulate my way through Photoshop- style programs. In short, I can competently convey a thought with images. But an image of mine make someone swoon with desire?
My photos are fine for blogging- which I think of as my sketch book- my practice for larger projects. Yet they very rarely hold the emotional impact needed for commerce.
What the uninitiated to graphic-intense publishing rarely appreciate is that there are photographic dilettantes (like me) and Michelangelos (like Gene).
The true photographer renders images of structures in perfect square. They know instinctively the most compelling angle. They can capture the texture of a watercolor under glass. They know when to exactly replicate a color, when to brighten it or when to understate it- all depending on the story to be told.